Learn more about the Fisherman's Wharf District.
This page contains nearly ten years of data collection, research and community input done to understand and better plan for improvements and changes to the Fisherman's Wharf historical, commercial and entertainment district.
Gel Architects - Public Space & Public Life in Fisherman’s Wharf
In early 2008, the City of San Francisco engaged Gehl Architects to develop a draft proposal outlining ideas for conducting a Public Space & Public Life Study.
This document aims to nalize the scope of work and provide the basis of the contract to be executed in July 2008 between Gehl Architects and the City of San Francisco.
SF Planning Department - Fisherman's Wharf Public Realm Plan
Work on the plan began in December 2007. the plan was to contain five elements, including: 1) Redesign for Jefferson Street; 2) Streetscape Plan for the remaining streets; 3) Parking and Circulation Plan; 4) Open Space Plan; and 5) Urban Design Guidelines for public and private development.
To augment its work on the plan, the Planning Department, with the assistance of a grant from the San Francisco Bay Trail Program, hired Gehl Architects to conduct a study of pedestrian activity in the Fisherman’s Wharf area and to prepare recommendations for a series of interventions that would improve the quality of the pedestrian and bicycle environment in Fisherman’s Wharf.
Fisherman's Wharf Intercept Surveys - 2006, 2010 & 2014
To continue developing its understanding of its customers, the Fisherman’s Wharf Community Benefit District commissioned Destination Analysts, Inc., a San Francisco based market research firm, to conduct a 2014 study of visitor traffic in the Fisherman’s Wharf area. Similar research was conducted in 2009-2010, as well as in 2006. To continue developing its understanding of its customers, the Fisherman’s Wharf Community Benefit District commissioned Destination Analysts, Inc., a San Francisco based market research firm, to conduct a 2014 study of visitor traffic in the Fisherman’s Wharf area. Similar research was conducted in 2009-2010, as well as in 2006.
Jefferson Street Impacts & Data Report - Fisherman's Wharf CBD - 2015
In order to fully understand the results of Phase 1 of Jefferson Street, the FWCBD compiled survey results, sales and parking data, testimonials and other forms of feedback and compiled the following report. The Impacts & Data reports encompasses retail sales, intercept surveys results, and pedestrian, bike and vehicle traffic.
FW Merchant & Employee Transporation Survey - December 2014
The Fisherman's Wharf Community Benefit District (FWCBD) conducted a survey of Wharf Businesses regarding issues they were having with mass transit service to and from the Fisherman’s Wharf area.
2014 - Present
Installed in 2014, the FWCBD has contracted with Springboard to count pedestrians and cars at Fisherman's Wharf. There are 3 on the north side and one on the south side of Jefferson Street between Mason and Hyde Streets. The cameras have provided invaluable in understand the peak times, hours and dates as well as total number of pedestrians a day.