The FWCBD has hired San Francisco based consulting firms Seifel Consulting Inc. and lowercase productions to create a comprehensive Retail Strategy Document. Through this dynamic process, strategic retail recommendations will be used to enhance and potentially diversify the current retail landscape and to increase investment in the district. Both Seifel Consulting and lowercase producitions have worked with a broad range of non-profit, public and private clients to achieve sustainable and vibrant urban places throughout the city.
For this project Seifel Consulting will conduct all research and analytical work, with visual communication and branding support from lowercase productions. Seifel brings over two decades of work experience in retail analysis, economic development, strategic planning, multiparty stakeholder consensus building, survey administration and data analysis.
The final Retail Strategy Document will be released by the end of 2017, and will be given to local developers, property owners, real estate brokers and retail recruiters as a reference document to attract businesses and increase interest and investment in the neighborhood. The document will also provide guidelines to finesse the current streetscape aesthetic with regards to storefront design, branding and signage. The completed Retail Strategy Document will meet the needs of the business community, tourists and local residents while incorporating our existing business landscape into the design and planning.